Audience Profiling Research

Audience Profiling Research Worksheet

Using the information covered in the lesson and conducting your own research, you will complete the following worksheet using the correct subject terminology.

ü  You will identify the audience profile of someone who watches CBeebies:

After watching Pingu on CBeebies for several minutes I would say the

Psychographic audience is for those studying at primary school

With interest in cartoons.

The Demographic Profile would be audience is age 3 years or older as

they will understand what is happening rather then things moving on

the screen but not understand what is taking place.

The Socio-economic status of CBeebies is not clarified although is

available on all types of TV Providers such as: Sky, Virgin Media and

Freeview. The social status and economic status aren’t very obvious

Although you need a TV, TV Provider and TV Licence.

ü  You will identify the audience profile of someone who watches Grand Designs

After watching Grand Designs for 5-10 minutes, I would say

­­­­­­that the Psychographic audience is for those looking to build their own

Houses or interest in architecture and design. The type of person could

be a student, studying architecture or an adult.

The Socio-economic status is a person in a medium to

high working class, who is fully employed as the budgets are

pricey and high end buildings.

The Demographic Profile is someone who is 16+ as they may study

Architecture or wish to become one in the future. The other details 

Stuff found in short films

Short Films

Lemonade by Fryn Montgomery
   The film shows 2 girls and a male on a picnic and the female tries to get the boy to kiss the girl after the male says no, she kisses her instead. Similar situation is found when they try to steal tampons and she pushes the girl into the cubical and says she will put them in for her and the girl cries no.

Short flim mindmap

Plan:

• Secrets (Dark): Low light levels, Intro = Old movie countdown style with horror faces on each scene or murder.
• Secrets (Dark): Scene = Walls painted with blood saying "Don't tell anyone" "Shhhhhhh"
• Secrets (Dark): Credits = Little pieces of paper being passed around (name in each piece)
• Secrets (Dark): Music = Secrets - The Vail, Piano sounds, Harry Potter Music

The intro scene shows a relationship where he catches a murder and he follows the witness home. Then cut to her waking up and walls show "Don't tell anyone" and "Shhhhh". Then she panics; close up on her face (shoulders up). Then she runs to the door but it closes before her. Then you hear a scream and the credits appear (people passing pieces of paper on fire with our names on them).