Media Audiences - Stereotypes

Today we looked at how people are stereotyped by completing a worksheet assigned to us via moodle. It involved us looking at people and they're interests and assigning types of genre's and describing why then recommending movies for them to watch.

Short Film Questions

1) What is your first name? (e.g. John Doe)


2) What age category do you fall under? (Multiple Choice)
    15 | 16-17 | 18-19 | 20+


3) What is your gender?


3) Order the list to what you enjoy most in a film?
      Comedy | Horror | Action | Adventure | War


4) How important is Comedy in a film (Matrix/Rating Scale)
      [VERY IMPORTANT] [] [MODERATLY IMPORTANT] [] [NOT IMPORTANT]


5) How important is Horror in a film (Matrix/Rating Scale)
      [VERY IMPORTANT] [] [MODERATLY IMPORTANT] [] [NOT IMPORTANT]


6) How important is Action in a film (Matrix/Rating Scale)
      [VERY IMPORTANT] [] [MODERATLY IMPORTANT] [] [NOT IMPORTANT]

Key Research Termonology

Key Research Terminology

In todays lesson we learnt about ways to improve our blogs in order to get us higher marks. The first thing we looked at is primary and secondary research/source's. A primary source is information gathered by you first hand via the use of questionnaire's, surveys and interviews. Secondly, we looked at secondary research. This is research that is taken from the internet such as past questionnaire's, past surveys.

After this we looked at Market Research. Market Research is the research into the attitudes and concerns relative to the customers behavior in relation to the product. An example of Market Research is an interview. Following this we looked at Quantative data which is the collecting of numerical results such as percentages,

Task 1

Nathan Stevenson

After taking notes on your tutors explanation of key terminologies, complete the following handout:

What is a Primary source? First hand research so you going out and asking questions Example: Questionnaire, Survey What is primary source? First hand research so you going out and asking questions Examples

What are Qualitative results? Market research into the attitudes, concerns, and behaviors in relation to the product. Example: Interview

What are Quantative results? The way numerical results are recorded about a product in the form of customer feedback Example: Percentage, tally, ratio, graphs.

What is Market Research? Market research is finding out customer needs and wants in order to make a product, finding a gap in the market to put your product. It is also taking feedback from potential customers to improve your project. Example: Demographic Information.

What is a Secondary source? Using past surveys and questionnaires and information taken from the internet. Example: Google, Past questionnaire’s, Past survey’s

Shot List

In today's lesson we looked at creating a storyboard for our short film. Dominic and Sam created and inputted the storyboard based on the concept we are going for. While they did this, I created a shot list.
These are the shots we are going for:

• Scene 1) Mid-Shot, Monologue

• Scene 2) Birds-Eye, Establishing shot

• Scene 3) Birds-Eye, Establishing shot

• Scene 4) Birds-Eye, Establishing shot

• Scene 5) Mid-Shot, Monologue
• Scene 6) Steady Cam,
• Scene 7) Midshot,
• Scene 8.1) Jib Shot/Panning Shot

The reason we went for a Mid-Shot in scene one was because it is a monologue so they're directly speaking to the camera. The next 3 shots are birds-eye are because they show the events of him in the room.

Short Film Evaluation

The project set for Short Film is a short film that incorporates secrets. The process we went through was researching and watching a few short films, Such as Lemonade and others. We next went onto writing our own individual proposal which we details as to what we want to put into our short films.
Next we were put into groups where we went through in detail each of our individual proposals and followed up by selecting the one proposal we want to use. In my case, we agreed with using Dom's proposal.

The research we preformed was primary research and was related to short films as it was looking at Lemonade and another short film. This was shown in one of Faye's lessons. Outside of the lessons I also looked at short films online on the Short Film Festival website. I looked at a variety of films such as: A plastic toy dinosaur, also Bellybutton and Cream Tease. Finally, I looked at The Walk which is a animated movie so wasn't exactly relevant to what we were working towards.

                             




 The next stage was creating a brainstorm and ideas of what secret we can incorporate since the whole project is based on Secrets. The idea Dom suggested is from Fallout and consists of a man being locked in a vault however the door becomes unlocked after several days. We came to a group decision of the secret being that the door in the vault was already unlocked. Following on from the ideas and brainstorms we completed, We went through all the pre-production paperwork such as location reki, health and safety forum and shot list. These can be found on here.

After completing the following paperwork it was time to start filming. The kit we used had to be booked out in advance, including: a tripod, a video camera and a microphone. A secondary thing that was a precaution is that the room we were using to record was a sound booth so may be booked out or being used however the technician allowed us to use the room as long as we gave priority to anyone that needs to use it. We did the opening scene outside the sound booth at the table where I set up the camera and tripod at head level with Dom, We did a test run off camera to prevent using loads of recordings when we can just use a singular one when Dom knew exactly what he was saying. After this we did the secondary scene inside the sound booth which was a 5-6 minutes recording of Sam (The trapped man) banging around trying to escape the vault.

Once everything was recorded we used the 5-6 minute clip and increased the speed to 7.23x faster which reduced it to around 1 minute. I next added effects to the video, these were a "Grey & White" effect onto the clip making it black and white, I then added a timestamp to add a security camera effect onto the clip. I tried to add a black circle around the outside but it overlayed the video so you couldn't see anything apart from the circle so I had to remove it unfortunately.


[Insert extra editing here]



If I was to repeat the project I would change the room that it was recorded in as I felt it was too small, apart from this I was happy with everything we did as a group and who was in my group, I feel we worked well together.



[Insert Peer Feedback]

Short Film Paperwork

Evaluation Guidance

1. Introduction
    - Overview
       - Individual Proposal
    - Groups
    - Chose best proposal


2. Research [Additional non-set research, Visual Images]


3. Planning & Pre-Production
   - Brainstorms, Ideas, Plans.
   - Specific Paperwork.


4. Product Production [Use Terminology]
   - Technical Terms, Name the kit used.
   - Things we had to book out in advance, camera settings,
     things we put in the camera e.c.t.
   - What we did and used to do it.


5. Post Production [Add final production plan]
   - Editing, Finalising Work, Adding Adjustments.


6. Evaluation Finalisation
   - If I was to repeat the project, What would I change/do
     differently.


7. Peer Feedback
   - Ask 2 or more people to comment on your work.

Audience Profiling Research

Audience Profiling Research Worksheet

Using the information covered in the lesson and conducting your own research, you will complete the following worksheet using the correct subject terminology.

ü  You will identify the audience profile of someone who watches CBeebies:

After watching Pingu on CBeebies for several minutes I would say the

Psychographic audience is for those studying at primary school

With interest in cartoons.

The Demographic Profile would be audience is age 3 years or older as

they will understand what is happening rather then things moving on

the screen but not understand what is taking place.

The Socio-economic status of CBeebies is not clarified although is

available on all types of TV Providers such as: Sky, Virgin Media and

Freeview. The social status and economic status aren’t very obvious

Although you need a TV, TV Provider and TV Licence.

ü  You will identify the audience profile of someone who watches Grand Designs

After watching Grand Designs for 5-10 minutes, I would say

­­­­­­that the Psychographic audience is for those looking to build their own

Houses or interest in architecture and design. The type of person could

be a student, studying architecture or an adult.

The Socio-economic status is a person in a medium to

high working class, who is fully employed as the budgets are

pricey and high end buildings.

The Demographic Profile is someone who is 16+ as they may study

Architecture or wish to become one in the future. The other details 

Stuff found in short films

Short Films

Lemonade by Fryn Montgomery
   The film shows 2 girls and a male on a picnic and the female tries to get the boy to kiss the girl after the male says no, she kisses her instead. Similar situation is found when they try to steal tampons and she pushes the girl into the cubical and says she will put them in for her and the girl cries no.

Short flim mindmap

Plan:

• Secrets (Dark): Low light levels, Intro = Old movie countdown style with horror faces on each scene or murder.
• Secrets (Dark): Scene = Walls painted with blood saying "Don't tell anyone" "Shhhhhhh"
• Secrets (Dark): Credits = Little pieces of paper being passed around (name in each piece)
• Secrets (Dark): Music = Secrets - The Vail, Piano sounds, Harry Potter Music

The intro scene shows a relationship where he catches a murder and he follows the witness home. Then cut to her waking up and walls show "Don't tell anyone" and "Shhhhh". Then she panics; close up on her face (shoulders up). Then she runs to the door but it closes before her. Then you hear a scream and the credits appear (people passing pieces of paper on fire with our names on them).