Key
Research Terminology
In todays lesson we learnt about ways to improve our blogs in order to get us higher marks. The first thing we looked at is primary and secondary research/source's. A primary source is information gathered by you first hand via the use of questionnaire's, surveys and interviews. Secondly, we looked at secondary research. This is research that is taken from the internet such as past questionnaire's, past surveys.
After this we looked at Market Research. Market Research is the research into the attitudes and concerns relative to the customers behavior in relation to the product. An example of Market Research is an interview. Following this we looked at Quantative data which is the collecting of numerical results such as percentages,
Task 1
After taking notes on your tutors
explanation of key terminologies, complete the following handout:
What is a Primary source? First hand research so you going out and asking questions
Example: Questionnaire, Survey
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What is primary source? First hand research so you going out and asking questions
Examples |
What are
Qualitative results? Market research into the attitudes, concerns, and
behaviors in relation to the product.
Example: Interview
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What are Quantative
results? The way numerical results are recorded about a product in the form
of customer feedback
Example:
Percentage, tally, ratio, graphs.
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What is
Market Research? Market research is finding out customer needs and wants in
order to make a product, finding a gap in the market to put your product.
It is also taking feedback from potential customers to improve your
project.
Example:
Demographic Information.
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What is a
Secondary source? Using past surveys and questionnaires and information
taken from the internet.
Example:
Google, Past questionnaire’s, Past survey’s
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