Audience Profiling Research

Audience Profiling Research Worksheet

Using the information covered in the lesson and conducting your own research, you will complete the following worksheet using the correct subject terminology.

ü  You will identify the audience profile of someone who watches CBeebies:

After watching Pingu on CBeebies for several minutes I would say the

Psychographic audience is for those studying at primary school

With interest in cartoons.

The Demographic Profile would be audience is age 3 years or older as

they will understand what is happening rather then things moving on

the screen but not understand what is taking place.

The Socio-economic status of CBeebies is not clarified although is

available on all types of TV Providers such as: Sky, Virgin Media and

Freeview. The social status and economic status aren’t very obvious

Although you need a TV, TV Provider and TV Licence.

ü  You will identify the audience profile of someone who watches Grand Designs

After watching Grand Designs for 5-10 minutes, I would say

­­­­­­that the Psychographic audience is for those looking to build their own

Houses or interest in architecture and design. The type of person could

be a student, studying architecture or an adult.

The Socio-economic status is a person in a medium to

high working class, who is fully employed as the budgets are

pricey and high end buildings.

The Demographic Profile is someone who is 16+ as they may study

Architecture or wish to become one in the future. The other details